The Key To Confidence: What Does It Take to Build Trust with Busy, Sustainability-Minded Consumers?
In the age of “fake news” and “greenwashing,” it’s no surprise that 64% of consumers in “The Key To Confidence: Consumers and Textile Sustainability—Mindsets, Changing Behaviors, and Outlooks” who were aware of eco-textiles claimed that they check at least some of the time to see if sustainability claims are true.
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