Heimtextil 2017 (Frankfurt a.M., Germany)

Panel Discussion - Does Your Marketing Message Build Confidence with Millennials?

Interview with Jennifer Marks (Editor-in-Chief of Home & Textiles Today)

When considering the home textile shopper, what type of consumer label might they view as helpful in marketing a purchase decision?
What are the most important thing brands should focus on with regards to promoting their sustainable practice?
How are brands or retailers encouraging consumer awareness about sustainable practices in the industry?
Is there anytthing home textile brands should avoid if they want to convey their sustainable commitment successfully?
How do you envisage the future of the home textiles industry in terms of sustainability?
Complete interview