Design guidelines

Graphic design specifications

  • When reproducing the OEKO-TEX® labels the following colours must be used to ensure a consistent recognition.
  • If, for particular reasons, the label can only be reproduced in two colours, these rare exceptions requiring a dichromatic use of the mark can only be authorised by the responsible OEKO-TEX® institute.
  • The frame is also an integral part of the OEKO-TEX® product labels and therefore shall always be displayed for whichever purpose the labels are used.

STANDARD 100 by OEKO-TEX®

Colour model:

In case the print is done in grey scales the following values have to be used:

MADE IN GREEN by OEKO-TEX®

Colour model:

In case the print is done in grey scales the following values have to be used:

Tectonic space:

There must be empty space around the perimeter of the label that is at least equal to the width of the registered trademark symbol ® found within.

Label versions:

On the MADE IN GREEN Dashboard, the user can generate a number of different label versions based on the individual product ID. Their content, size, and so on, are optimised for a wide range of uses.

1. Basic label

Minimum size:

  • The minimum width is 27 mm.
  • The heigt may vary depending on the language.

The MADE IN GREEN label shall never contain less information than this standardised version. It contains all of the core elements of the label and is ideal for when there is not much space for communication or for an image and a direct product reference is provided.

Recommended areas of use:

  • Packaging, brochures, catalogues, online shops, websites - with a direct product reference

2. Label with additional elements

Minimum size:

  • With QR code:
    The minimum width is 40 mm.
    The height may vary depending on the language.
  • Without QR code:
    The minimum width is 36 mm.
    The height may vary depending on the language.

Recommended areas of use:

  • With QR code:
    Brochures, catalogues - with a direct product reference
  • Without QR code:
    Websites, online shops - with a direct product reference

3. Hangtag

Size:

  • 50 x 93 mm

OEKO-TEX® regards the hangtag as the ideal way to communicate the features of the MADE IN GREEN label on a textile product.

In addtion to the basic label elements, consumers can see the benefits of MADE IN GREEN at a glance thanks to the icons and brief versions of the main arguments, while the declaration with the three key points confirms that the purchaser is acting as a responsible consumer, and the QR code provides all of the important information about the production of the awarded textiles.

The MADE IN GREEN hangtag can be used only when it is printed on both sides!

On the back, the consumer is provided with important information about the objective and independence of the label and the comprehensive expertise of OEKO-TEX®.

LEATHER STANDARD by OEKO-TEX®

Colour model:

In case the print is done in grey scales the following values have to be used:

ECO PASSPORT by OEKO-TEX®

Colour model:

In case the print is done in grey scales the following values have to be used:

Linguistic design specifications

  • Basically, product labelling and other uses of the OEKO-TEX® labels for marketing purposes is recommended in the respective language of a country, especially in Scandinavian countries. For the rest, marking is the applying company's own responsibility.
  • The STANDARD 100, MADE IN GREEN basic version, and LEATHER STANDARD labels are currently available in about 30 language versions that are authorised by OEKO-TEX®.
  • The MADE IN GREEN label with additional elements is currently available in 10 different languages.
  • The ECO PASSPORT label is currently available in English and German language.
  • Translated versions of the OEKO-TEX® labels that are not authorised by OEKO-TEX® are not permitted as they could alter or distort the respective message of each label.
  • The OEKO-TEX® Secretariat can arrange for an authorised translation for you if you require one of the labels in languages that are not available yet. For more information, please contact the OEKO-TEX® Secretariat (info@oeko-tex.com).