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Advantages
For many consumers in target markets such as Europe or Japan, evidence that textile products are harmless to health is becoming an increasingly important factor when making a purchase decision. Thanks to the prevalence and awareness level of the Oeko-Tex® Standard 100, the Oeko-Tex® label is now taking on a status similar to that of a brand name and is actively requested by consumers. Against this background, product marking with the Oeko-Tex® label offers all textile and clothing manufacturers with valid certificates an effective way of drawing more attention to their products. Unless there is a visible label on the textile, the consumer is not in a position to assess the human ecological quality of the textiles.
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